for The Infinite Agency
Campaign: The Bud Light Party
Role: Content Manager, Social Media Manager
Areas of Focus: Photography, Copywriting, Event Planning
The Bud Light Party
After a rebrand, Bud Light needed a unique way to spread awareness and capture attention. Enter the Bud Light Party. We wrapped a tour bus and sent it to every major (and sub-major) city in the state of Texas, campaigning for impressions and handing out free beer. On the digital side of things, I was responsible for creating engaging, informative targeted social ads that would drive traffic to our tour stops and support our efforts to collect in-person impressions, of which we collected over half a million. This often meant coordinating with photographers, videographers, and designers from hundreds of miles away, writing copy on the fly, and keeping a tight schedule while working primarily from my phone.
South By Silent Disco at SXSW
Part of The Bud Light Party campaign included a tour stop at Austin's SXSW. The bus had a prime spot downtown but the city's restrictions on music and alcohol left us virtually no way to draw a crowd. South By Silent Disco was a pop-up event conceived and executed in 72 hours, designed specifically to circumvent those restrictions. We forewent the product samples and instead offered passers-by noise cancelling headphones playing music spun by Texas native and South By performer Blue The Misfit.
Between The Bud Light Party and our work for Bud Light's other seasonal campaigns, I amassed a few gigabytes of digital content that was eventually used for social media advertising, internal marketing and reporting, or print.